The project was prompted by the merger of Prospect with creative industries’ union BECTU, early in 2017.
The rebranding also sought to look at how the new combined union could best reflect the aspirations of modern workers.
The work was overseen by a sub-group of Prospect’s national executive committee. The project gathered views from members, representatives and staff on the unions’ current branding and also included market research with potential members in relevant jobs and professions.
The new brand is designed to be eye-catching in workplaces, and importantly on digital media too.
It seeks to maintain the best of both unions’ traditional values, keeping both the Prospect and BECTU names in their respective areas of work.
However, Prospect and BECTU will have new logos and colours that complement each other in a unified way.
The brand aims to appeal to a new generation of workers by explaining how the support and networking that unions offer can help them fulfil their ambitions at work.
In order to deliver the new brand as cost effectively and sustainably as possible, it will be rolled out as items need reproducing and redesigning.
So you will be likely to see both old and new brands while stocks of existing materials are used up.
More information about using the new brand will be available on prospect.org.uk and bectu.org.uk later in the summer.